Website Design FAQ

Please read through our FAQ’s to find out more about the services that we provide.


Looking to increase your client base? Contact us to get started…


Why should I choose Polar Web Design?

At Polar Web Design, we are focused not only on creating a unique website for your business, but also on creating a website that will convert visitors into customers.

Our background in business means that you get a complete business website assessment when we build a website for you. We go above and beyond to make your business shine online.

As well as this, we own several of our own online businesses. We deal with purchasing websites, building websites, renovating websites and managing them all for ourselves. You can be sure that if we are doing it for our own websites, the quality and results of our work is of upmost importance.

When you work with Polar Web Design we treat your website as if it were one of our own. It is not just another website to us, it is a business that we want to see grow and get results from.


How much does a website design and build cost?

You can read about our website prices and inclusion here.


Which website service do I need?

The website service that you decide to choose will depend on what you intend to get out of the website for your business.

If you need a website and have a goal to grow your business, we recommend taking advantage of our website design and SEO package.

Are you simply after a website that will make you look more professional, and are not concerned with getting more clients? Then a website design is all you need.

Do you already have a website that is out of date or not performing well? Let us redesign your website.


How long does it take to design and build a website?

Please allow 6 weeks for your website design to be completed.
Timing will vary depending on the size and complexity of the website being built.

If you have a time limit for when you need the website to be finished, please let us know up front.


Will I have a unique website?

Yes. All of our websites are designed specifically for our client’s business. We will plan out a website Site Map as well as a Business Website Plan.

The Site Map will indicate what is actually going on to the website. That is, the pages, content, articles and keywords to be used, and what order we will put them in.

The Business Website Plan is used to accentuate your business. This is where we really nut out your business. We are looking for things like your USP, deals that you have, your branding and what you stand for and more. Then we take this information and slot it into your website so that you have your own dynamite website for conversions.

An important note on your website design. If you are looking for a website with rotating pictures, a modern one-page layout and fancy clicking buttons, our websites are not for you. We produce simple, clean websites that are easy to navigate and convert visitors to customers.


What pages are included in my website?

This depends on your website and business goals.

Generally, we include the following pages

Home page
About us
3 Core service pages outlining your main products/services
Articles/blog page with 3 written articles
Contact us

Privacy & Terms


Why is an ‘About Us’ page necessary on my website?

We always include an About Us page on all of our websites for two reasons.

Firstly, it is fantastic for SEO and domain authority/trust as it shows Google that you are transparent and a trustworthy business.

Secondly, for your audience. When visitors come to your website, they also want to see that you are trustworthy. Your About Us is your story. And your story is what sells you and your products. Sure, not every visitor to your website will read your About Us page, but it is extremely important that it is there for the people who do want to read it.


What does SEO stand for?

SEO is an acronym for Search Engine Optimisation.


What is SEO?

SEO is what allows your website to rank on search engines such as Google.

For example, if you have a pet grooming company in Penrith and someone types ‘pet grooming Penrith’ into Google, you want your website to be at the top of their search results.

SEO is the process of getting your website to the top of those results.

You can read more about SEO here.


What is the importance of SEO?

We want your website to be at the top of search engine ranking for keywords that are specific to your business. SEO allows us to do this.

Once your website is ranking, it means that people are able to easily find your business online. If you have a well marketed product on your website, it then converts these visitors into customers.

Essentially, SEO is the first step to getting more customers for your business.

Read more about how SEO works here.


How long does it take for SEO to work?

SEO can take anywhere from 3 weeks to 12 months to start working.
Generally, for local businesses it takes around 2-3 months to start seeing small results. However, results will vary for every website depending on the field of business that you are in and the Google bots that crawl the websites for SEO.

If you are relying purely on your website’s SEO to increase your customer base it could be a slow process. However, once the results start to kick in it grows extremely quickly, so it is a wonderful investment into the near future of your business.
We recommend using some form of marketing during the early stages of your website build if you want to increase your client base quickly. Social media marketing or paid advertising is a great way to give your business a head start while we are working on building up your online SEO profile.


Why do I need a monthly SEO service on my website?

SEO doesn’t work for your website straight away.

It takes a few months to start to kick into gear, and then it needs to be improved and worked on.

This is why you will need monthly SEO work done on your website.

Aside from improving your SEO rankings, they also needs to be maintained. A website which hasn’t had work done on it for a while loses its rankings.

So to get to the top and stay on top, your website will need to worked on regularly.


What does the monthly SEO service include?

Our monthly SEO service basically includes anything that needs to be done that month to improve your website.

At the start of every month we will send you a report of last months statistics. This includes information such as how many visitors came to your website, where they came from, how long they stayed, what your most popular pages are, your website ranking, your domain authority scores and more.

We then take these stats and figure out what area we need to work on for the next month to make the most progress with your website. This could include things like adding a new article to your blog, changing/extending an existing article to improve a keyword ranking, adding new photos to the website, working on back-linking with other websites and more.

Every month the work will change based on the website positioning for that month.

Each month we also perform security checks on the website and backup the website.


What if I already have a website?

If you already have a business website and want to improve it we can renovate your website for you. This will include a complete Site Map, Business Website Plan and the renovation.

The complexity, timing and cost of a website renovation will be determined on a case by case basis. This is because we will need to look at the work that has already been done on the website. Every website designer works in a different way with different formats, so it is important that we see the existing website before we can provide a quote.


Will I lose my website links if I get a website renovation?

No. We will keep all of the same links of your existing website. In the case that it is better the change the links, we will discuss it with you before proceeding.


Do you build online stores?

We can build you an online store accommodating up to 25 items.

Our online stores are designed for business’ who have minimal products that they want to sell.

For example, if you own a massage business and want to sell a few essential oils as well. Or if you are a hairdresser and want to sell some hair products.

If you are after a website for hundreds of items such as a clothing store, it is best to get an e-commerce website built for your business.


Will my website work on a mobile?

Yes. All of our websites are responsive, meaning they will work on any desktop or mobile device, including mobile phones and tablets.


Will my customers details remain safe online?

Yes. We have a great security system for all of our websites which is updated on a regular basis. This means that you don’t need to worry about any customer details which are collected and stored on your website.


Can you design a logo?

If you don’t already have a business logo, we can have one designed for you at a fee of AUD $150. Just let us know when you order your website.


Do you write the content for the website?

The websites that we build have a variety of sections with different types of content. Everything that you see on the Home page, the About Us page and Contact page will be written by us.

Most of the content that you will see on the 3 Core pages and in the Blog will be written by one of our trusted writers. We have a team of quality writers that we use for our own websites, and these writers will become a part of your team when they write content for your websites. They are trusted by us and always provide outstanding work.

Even so, we always review content before it is added to your website. We edit if necessary and we always perform SEO checks before anything is added to your website. You can be sure that we are only adding quality content to your website.


What is a CMS?

A CMS is a content management system. This manages the creation of a website. The CMS that we use is WordPress.


Why do you use a CMS?

Websites can be built with or without a CMS. The reason that we choose to use WordPress to manage our websites is for speed and ease.

By using WordPress we can update and technically manage our websites fast. That means minimal mucking around with coding like HTML and CSS, which allows us to focus on more important things like SEO and business plan implementation.

As well as this, WordPress is a very easy platform to use once you get the hang of it. That means that if you want to take over your website instead of utilising our monthly SEO service, we can quickly show you the ropes to maintaining your website. So, if you ever want to add content to your website or perform updates, you will be able to do so without learning any coding.


Will my website have a template or be custom built?

All of our websites are built using a template. The difference between using a template or custom building one is that a template uses a pre-existing platform and builds up the website from there, where-as a custom built one is built entirely from scratch. Both methods have their pros and cons.

I will firstly point out that a custom-built website, mentioned above, differs from a custom designed website, which we provide.

By using a template, you are still getting a custom designed website specific to your business. It means that we can focus on SEO and making your business shine, rather than focusing on building up your website from scratch. It also allows us to build your website much faster that a custom-built website and at a fraction of the cost.

By using a template, it also makes it easier for you to work with if you decide to take on the website yourself after we finish instead of using our monthly SEO service.

The only disadvantage of using a template is that it is not as flexible as custom building a website. However, there are ways around this which we use frequently for our own websites.


Will I own my website?

Yes. You will have full ownership of your website once it is complete. We will transfer the hosting account to you and give you all of the details you need to access both your hosting account and your website.

If you decide to utilise our monthly SEO service, you will still own the website, however we will manage it for you.


Will I be able to make changes on the website after completion?

Each website package includes website revisions. Once we both agree that the website is complete no more changes will be made.

If you decide to use our monthly SEO service, we will be working on your website every month. If you don’t want to use that service then any additional changes will be charged.


Can I work on my own website?

If you choose not to use our monthly SEO service then you can take full control of your website after we finish the build. As soon as we hand the website over to you, it will be completely up to you to work on it and maintain it. After this point, we will no longer work on your website for you.

If you want to use our monthly SEO service, then we will do all of the work for you on a monthly basis. If you want something changed or added to your website, let us know and we will get it done.

Please note, if you want things changed or added to your website that is outside the scope of the monthly SEO inclusions, additional fees may apply. For example, a task such as adding a couple of photos would be included in the monthly charge, however if you wanted a new page built, online booking included or something of this nature we may need to charge you, depending on the time it takes to complete that task. This is because we will be performing these requests along with the work that we will already be doing for your monthly SEO service.


Which hosting provider do you use?

We currently use FastComet as our hosting provider. This may change in the future due to unforeseen circumstances.


Can I get access to the hosting account?

When we build your website, we will create a new hosting account for you. If you decide to use our monthly SEO service we will manage this hosting account on your behalf. If you decide to take over your website after we finish the build, then we will give you full access to the hosting account.


What payment options do you have?

Our preferred method of payment is via direct deposit. However, we also accept credit card payments for a 1.75% fee. You will receive an invoice for each transaction.

See our pricing page for more details.




If you are looking for a WordPress designer in Parramatta, contact us at Polar Web Design!

We are based in Parramatta, NSW and are experts in web design,  SEO and website business marketing.

We can build your new business website with the objective of creating new customers for you.

Whether you need a new business website designed, an existing website renovated, or a monthly SEO service, we have got you covered.


Contact Polar Web Design, your local WordPress designer in Parramatta to increase your business client base…


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