Every business seeking to benefit from the huge eyes and traffic that the Internet brings is faced with the task of setting up a business website.
How then, do they go about this?
Read on for five features that have to be considered when setting up a business website…
5 Essentials Your Business Website Needs
1. Home Page
Well, as the saying goes, first impressions last.
The first page to be displayed to potential customers will dictate what they will think about your business.
In fact, research shows that it takes only 1/10th of a second for a first impression to be formed in your visitors mind. So you would want to make sure that this first impression is a good one.
The homepage is the gateway to any website, hence it needs to be enhanced strategically when setting up a business website. The home page should be able to inform your visitors of what your business is and what it does, instantly.
It should describe your business’ brand as well as address your visitor’s needs. The visitor should not have to search for this information, it should be right there in their faces.
After all, they are only truly allowing 1/10th of a second to come to an understanding of what your business is and how it can help them.
The homepage also acts as a gateway to other important pages contained in the website. When setting up a business website’s homepage, well researched keywords should be used for the purpose of attracting attention and also to make the website friendly to search engines.
2. Blog page
Content is a good public relations tool that should be considered when setting up a business website.
It’s not only useful in informing the public of what you offer but also to let them know that your business is active.
It also fosters a good relationship with potential customers as they feel that you’re there to offer helpful information for free.
The importance of including a blog page when setting up a business website is that it allows you to share relevant information and it also helps increase a website’s visibility to search engines.
This will greatly boost the number of eyes on your business.
3. Products And Services Page
A products and services page is one thing that cannot be left out when setting up a business website. This page contains a list of every product or service offered by the business.
Visitors to a website are in search of information related to what they are interested in. Businesses should ensure they avail this information by giving a detailed summary of every product or service they offer.
In any case, informing visitors of available offers is the very reason for setting up a business website.
4. About Us Page
High level of competition in the market necessitates the inclusion of this page when setting up a business website.
The About Us page should attempt to build rapport with your visitors.
By doing this, it also aims to convince them that this business is their best bet. This page essentially tells the visitor what makes you stand out from your competitors.
You want your customers to get a sense of who you are and what you are about.
After all, people buy people.
5. A Clear Call to Action
A call to action refers to images or texts that lead visitors of a website to take a specific action.
It acts as a guide on what steps to take to find solutions to the questions they are asking.
A call to action may be in many forms. The form will depend on the nature of products and services being offered by the business.
It may be a request to customers to make more inquiries about the products and services they’re looking for.
Or, it may be a request for them to book appointments with the business’ personnel. Whatever your call to action is, it must be obvious to the visitor and easy to do.
Setting up a business website will only make sense if visitors to the website can be led to take necessary actions. An obvious call to action is what makes this happen.
Taking into account the above features when setting up a business website in Parramatta, NSW will go a long way in improving the business’ overall profitability.
This will hugely be as a result of the good experience potential customers will have when they visit your website. They are invaluable features that should be the basic foundations of setting up a business website.
Read about Small Business Web Design in Parramatta