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by Polar Web Design | Jun 2, 2021

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Frequently Asked Questions

1. Understanding Our Pay-Per-Lead Service:

What is Pay-Per-Lead Marketing?

Pay-per-lead marketing is a performance-based model where you only pay when someone expresses real interest in your services-via phone, email, or web form. Unlike traditional ads or SEO retainers, you’re not paying for clicks or impressions. You’re paying for actual leads, sent exclusively to you.

How do you generate the leads?

We build high-converting campaigns tailored to your industry, using a mix of SEO, Google Ads, local directories, and optimised landing pages. Our focus is on attracting people actively searching for your service, ensuring every lead is high-intent.

What makes your leads different from buying leads elsewhere?

All of our leads are exclusive to you, high-intent, and verified before billing. Unlike shared leads or generic directories, our leads come from campaigns designed specifically for your business – and go straight to you in real time. You’re not competing with other businesses for the same customer.

What types of businesses do you work with?

We work with service-based businesses where each client is worth $1,000 or more. This includes home improvement trades, legal professionals, medical and allied health clinics, high-end automotive, consultants, and more. If you’re not sure if this model will suit your business, schedule a call with us, we’re always happy to have a chat.

How do you handle multiple services or locations?

We can create separate campaigns for each service or location, tailoring the lead generation strategy to target each segment effectively.

Are the leads exclusive to my business?

Yes-every lead is 100% exclusive. We don’t sell the same lead to multiple businesses. When someone contacts us through your campaign, the call or enquiry goes straight to you and no one else.

How long does it take to start receiving leads?

Most campaigns are fully set up within 5–7 business days. Once live, leads can start coming in almost immediately-especially in high-demand industries. These results do vary and we can give a more specific answer after our initial consultation with you.

2. Lead Management & Tracking:

Do I get access to see my leads and track performance

Yes – you’ll have access to a dedicated campaign dashboard where you can view all your leads in one place. Every phone call and enquiry is tracked, recorded, and time-stamped using our Go High Level system. You can listen to call recordings, read contact form submissions, and see lead status updates in real time. It’s full transparency, so you’re never left guessing where your leads are coming from or how your campaign is performing.

How do I know where my leads are coming from?

Each Pay-Per-Lead campaign runs through a dedicated phone number and contact form unique to your business. Phone calls are forwarded to your usual business number with a short audio “whisper” at the start, so you know the lead came from us and can answer accordingly. All enquiries are tracked and recorded using Go High Level, giving us full visibility over every lead.

Can I listen back to the phone leads?

Yes. All phone calls and contact form submissions are recorded and logged in your campaign dashboard (via Go High Level). You’ll have access to your lead history, and we review each enquiry ourselves to make sure it’s a valid, verified lead before billing you.

3. Quality Assurance & Billing:

What happens if a lead isn’t relevant to my business?

Before we launch your campaign, we’ll work with you to define exactly what qualifies as a good lead for your business – based on your services, target locations, and ideal customer. Once your campaign is live, we manually review every lead. If a lead doesn’t match what we agreed on (for example, it’s spam, outside your service area, or for a service you don’t offer), you won’t be charged. You only pay for verified, high-quality leads.

How do you ensure the quality of each lead?

We manually review every lead against the criteria established with you before the campaign starts. Only leads that meet these agreed-upon standards are counted and billed.

How much does each lead cost?

Lead prices vary depending on your industry and location, but they’re always fixed upfront-so there are no surprises. You’ll know exactly what you’re paying for and can stop or scale your leads at any time. Schedule a friendly call to find out more.

How do you bill for leads?

We typically bill in blocks of 10 or 20 leads, depending on your campaign size and volume. Custom billing plans can be arranged if your business has specific requirements. You’ll only be charged for verified leads, and you’ll receive a breakdown of each one.

Is there an upfront cost or setup fee?

Yes, we charge an upfront retainer which is applied directly to your first set of lead credits. This allows us to fund the ad spend and resources needed to launch your campaign effectively. It ensures we can start generating high-quality leads quickly and keeps the entire process streamlined from day one.

4. Flexibility & Support:

Can I pause or stop my campaign?

Yes, you can pause your campaign if needed – for example, if you’re fully booked or taking time off. We allow up to one month of pause time per year. Just let us know in advance, and we’ll temporarily pause your lead flow and resume the campaign when you’re ready. There are no lock-in contracts, but ongoing pauses beyond the included timeframe may affect campaign performance and setup continuity.

Can I choose how many leads I receive each month?

Absolutely. We can tailor your campaign to match the volume you can handle – whether that’s 10 leads per month or 100. You’re in control of the pace, and we’ll help you scale as your business grows.

Do you guarantee a certain number of leads?

We don’t guarantee a fixed number of leads within a specific timeframe because volume can vary based on your industry, location, and demand. However, you’ll only ever pay for verified leads that match your agreed criteria-no filler, no fluff. We also regularly review performance and adjust campaigns to maximise results.

5. Additional Marketing Services:

Do you offer website design services?

Yes – we design modern, high-converting websites tailored for service businesses. Whether you’re starting from scratch or need a redesign, we build sites that are fast, mobile-friendly, and built to convert visitors into real enquiries.

Can you improve my existing website?

Absolutely. If your current site isn’t performing, we can optimise it for better speed, structure, and conversion. This is a separate service from our Pay-Per-Lead campaigns and is billed accordingly. Our goal is to help you get more value from the traffic you’re already getting.

Do you offer SEO services?

Yes. We provide SEO services for your website to help your business rank higher on Google for search terms that matter. This includes local SEO, on-page optimisation, technical improvements, and content strategies to bring in more organic traffic over time. SEO is a long term strategy and an investment into your business.

What’s included in your website maintenance service?

Our website maintenance includes hosting, regular updates, security checks, backups, and performance monitoring to keep your site running smoothly. It ensures your website stays fast, secure, and problem-free – so you can focus on your business, not tech issues.

6. Getting Started:

Do I need a website to get started?

Not at all. We’ll build a custom landing page or website for your lead generation campaign – at no cost to you, and with no ongoing maintenance fees. Everything is handled in-house to make the process as easy as possible. If you ever decide to stop using our lead generation service, we retain ownership of the website and campaign assets.

Already have a website? Our Pay-Per-Lead service does not use your existing site. We build and manage a separate website or landing page specifically for lead generation, which remains owned by us. If you want help improving your current website, we offer Website Design and SEO as separate services, charged independently from our lead generation system.

What if I already have an SEO or marketing agency?

No problem. Our service is performance-based and works independently of your existing marketing. You can run it alongside your current campaigns and only pay for the verified leads we send you.

How do I get started with your Pay-Per-Lead service?

Contact us for a free consultation. We’ll discuss your business goals, define qualified leads, and set up a tailored campaign to start delivering results.

Only Pay For Results!

Get Exclusive, High-Quality Leads For Your Business

No upfront fees. No long-term contracts. Just real leads that turn into customers.

Get Started Today!

At Polar Web Design we offer high-quality, professional and affordable websites to Australian businesses.

Our Website Design process is fast and reliable and we have a high focus on providing exceptional customer service.

Australian businesses can order a website directly from our website for a fast and easy way to kick-start or upgrade a professional online presence.

Start Your Website, or get in touch if you have further questions, we are only an email away.

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